To Sponsor or Not to Sponsor: Sponsored Search Auctions with Organic Links

To Sponsor or Not to Sponsor: Sponsored Search Auctions with Organic Links

In 2010 sponsored search advertisements generated over $12 billion in revenue for search engines in the US market and accounted for 46% of online advertising revenue. A substantial portion of this revenue was generated by the sale of search keywords using an auction mechanism. We analyze a game-theoretic model to understand the interplay between organic and sponsored links in keyword auctions. ...

ISWC 2007 Sponsor Emerald Sponsor Gold Sponsor

Data Integration refers to the problem of combining data residing at autonomous and heterogeneous sources, and providing users with a unified global view. Ontology-based integration solutions have been advocated but for the case to be made for real deployment of such solutions, the integration effort and performance needs to be characterized. In this paper, we measure the performance of a gener...

Sponsor Acknowledgement

Sponsor Acknowledgement

Sponsor Acknowledgement